The Atlanta Injury News Blog

Lawsuit Says That New Balance Toning Shoes Are Deceptive

People across the country are hearing the claims that New Balance is deceiving its customers by falsely advertising that their popular toning shoes increase muscle activation and burn calories with each step in the sneakers. The Boston Globe reports that the non-profit American Council on Exercise has stated that the New Balance toning shoes not only fail to live up to their claims, but also have the potential to cause foot injuries due to the shoe's unstable sole.

A lawsuit was filed this week against New Balance, claiming that the company's marketing claims are "false, misleading, and reasonably likely to deceive the public." According to Reuters, the plaintiffs in the case are seeking class action certification and more than $5 million in compensation.

On the other side, a New Balance spokeswoman said that the company stands firmly behind the quality and performance of the New Balance toning shoes. Other sneaker companies like Reebok are also facing similar class-action lawsuits from American consumers.

Anybody who suffers from an injury caused by a dangerous or defective product might want to consider taking legal action against the person or company that is responsible for causing the injury.

FindLaw states that legal action in Georgia product liability cases must be brought within two years from the time when the injury was or should have been discovered. There’s a one-year time limit in cases where death has occurred. Hence, it’s important to act quickly in Georgia when deciding to take legal action due to injury from a defective or dangerous product.

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